INDUSTRIAL PROPERTY: A KEY ELEMENT OF BUSINESS STRATEGY
intellectual property is a set of exclusive rights that protect intangible heritage of companies; both their innovative activity manifested in new products, processes or designs, and their business activity by exclusive identification of products and services offered in the market.
This intangible heritage plays a crucial role in positioning a company in the market. A brand, for example, is a valuable strategic asset that can build long-term relationships with clients, customers, suppliers, employees and shareholders.
Companies are still not fully aware of the importance of this intangible capital and often ignore the fact that industrial and intellectual property is the right tool to optimally manage and exploit it. However, integrating intellectual property into business strategy, in the same way as a financial or marketing strategy, is essential.
In practice, intellectual and industrial property rights, among other things:
- Provide a competitive advantage thanks to the monopoly they offer.
- Increase the value of the intangible elements thanks to the protection afforded them.
- Facilitate their transmission and exploitation.
- Allow policies to develop income-generating licenses.
- Increase the lifespan of products.
- Increase safety in exploitation.
- Convince or reassure business partners, financiers and customers.
Levels of intervention
Establish a strategy in Industrial
- Opportunity to invest in industrial property
- Protection and strategy appropriate to the nature of the assets, needs and profile of the company (market, activity, etc.)
- Support informed decision making
Protection of rights
- Processing of registration
- Monitoring (detection of incompatible registrations, etc.)
- Maintenance (renewal of registrations, changes in ownership, etc.)
- Detection of potential infringements
Optimize the portfolio of intangible assets adapting to new legal requirements, business needs and the market.
Intangible capital rating (analysis of the profits made by intangible assets).
Drawing up related contracts (agreements of coexistence, assignment, licensing, contribution to society, know-how transfer, etc.).
Defence against possible infringing activities through legal action (civil, challenges, administrative, criminal).
In all these respects our agency, J.D. NUÑEZ PATENTES Y MARCAS, provides the necessary advice for optimal management of your portfolio of intangible assets.
- National Protection
By registering an industrial design the owner has exclusivity, but this right is territorial and only exists where the design is registered.
The holder can extend the protection to other territories outside Spain, Spanish industrial design always having priority.
- International Protection
Since we are in a global economy, companies are starting to need to obtain protection for the same invention in other countries.
More and more Spanish companies are protecting these inventions using protection procedures such as the PCT or European Patent.
How can an invention be protected outside of Spain?
There are different possibilities and the applicant must assess which option they are interested in depending on:
Geographical location - where is it needed?
Time and cost